Royal Caribbean International Case Analysis Essay examples -- Royal Ca

1.IntroductionDeep-sea passenger transportation are amongst the most rapidly growing and evolving sectors in the cordial reception industry(Wie, 2004, Douglas et al., 2010). As such, there underscores the need for strategy development to ensure the semipermanent success of firms in this industry. This report would focus on Royal Caribbean Internationals trading operations in capital of Singapore, and analyze it based on its external and internal environments, age concluding with a recommendation of strategies that could be adopted as give out of the organizations long-term strategic trajectory. Founded in 1968, the firm is part of the Royal Caribbean cruises Ltd. which provides one-stop spend services that includes hotel, dining and entertainment. Additionally, land tours, stopovers and airport transfer services feel also been offered in recent years to maximize the customer experience(Royal Caribbean International, n.d.). 2. immaterial Analysis2.1 PESTLE AnalysisVarious acad emics have highlighted the critical exercise that the PESTLE framework plays in aiding organizations to analyze its external environment(Johnson et al., 2012 Senior and Swailes, 2010 Gomez-Mejia and Balkin, 2011). governmentalOwing to the welcoming attitude maintained towards foreign firms, low levels of corruption, immutable semipolitical climate, and good relations with neighboring countries (MarketLine, 2013), there is little political risk faced in Singapore. EconomySingapores economy is relatively enduring and growing, albeit being slightly affected by global economic woes. As a whole, there are low levels of unemployment and GDP per capita is high( valetbank,2013), hence implying more(prenominal) disposable income that nationals have to spend. Nonetheless, spurred on by soaring ... ...n Technology to hinge upon Productivity. Today October 14. Online. Available athttp//www.todayonline.com/capital of Singapore/hotels-ride-technology-drive-productivity?page=1. Accessed 15 April. 2014.The World Bank (2013) Doing Business 2013, Washington, DC International Bank For Reconstruction and maturation/ The World Bank. Online. Available at http//www.doingbusiness.org//media/GIAWB/Doing%20Business/Documents/Annual-Reports/English/DB13-full-report.pdf. Accessed 15 April. 2014. The World Bank. 2013. Singapore Overview. World Bank Group. Online. Available athttp//www.worldbank.org/en/country/singapore/overview. Accessed 15 April. 2014.Yi, S., Day, J. and Cai, L.A. (2014) Exploring Tourist Perceived Value An Investigation of Asian Cruise Tourist Travel Experience, Journal of Quality Assurance in Hospitality and Tourism, 15 63-77